In-house Podcasting in Your Organisation
Are you concerned that the transition to remote working will affect the way your people communicate? That it might dilute team spirit and connectedness?
This issue arises frequently in our work with clients, and it’s an important area to address. Inevitably as organisations and teams transition to “office optional”, written communications have to replace some conversations which previously took place verbally. Using the right tools well can go a long way to heading off any problems - but there is something specifically intimate and deeply connected, about voice communications.
In a world where fewer and fewer of us talk on the phone anyway, whatever our workplace looks like, in-house podcasting can help fill the gap.
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Think of it as ‘radio-on-demand’, or a private station just for your organisation that can be listened to from anywhere. They are just as easy to enjoy at home, in the car, on public transport, on a walk, or whilst exercising.
However large and dispersed your workforce is, tuning in to a regular in-house podcast can make them feel closer and more connected - both to the organisation and to each other. The podcast comes to them, wherever and whenever they want to enjoy it.
Everyone can contribute to the content for your in-house podcast. A magazine-style format works well, with a mixture of recurring segments, which could include some of the following:
Company news - because who has time to read a memo?
Industry news - bite-sized bits of important information
Team recognition - from birthdays to business achievements
Tips and ideas - this could include anything from technology use to well-being suggestions
Challenges and competitions - whether formal sales targets or fun shared activities
Employee or role profiles - what exactly does that person do anyway? Maybe they’d make a great interviewee, and that’d help everyone understand their function better
Messaging alignment - your team are your best ambassadors, so sharing goals and intentions can help you create consistent ways to talk about your organisation to other people - great when you’re hiring!
Recommending reading or viewing - encouraging listeners to contribute their own suggestions, that others might enjoy
If you think this sounds good but have no idea where to start, that’s where Virtual Not Distant can help. The learning curve is short, and you don’t need expensive professional equipment.
We can support you anywhere on the spectrum from an initial set-up and consult, through to a full done-for-you service where we sort it all out for you every month or every week. Our director Pilar Orti is a highly experienced podcaster, best-known for hosting our very own 21st Century Work-Life podcast - and she’s ready to help you create your own branded in-house communications platform.
In-house podcasting is an affordable, accessible and uniquely intimate way to stay connected with your team. Just send us a quick enquiry, and we’ll schedule a time to talk it through with you: